"Nestled in the heart of the city, this vibrant neighborhood boasts breathtaking views." AI writing about places, products and companies drifts into brochure language.
What it looks like
nestled / in the heart of
breathtaking / stunning / must-visit
world-class / state-of-the-art / renowned
rich heritage / diverse array
unforgettable / unlock new possibilities
Why it reads as AI
Readers discount advertising language automatically, so it lowers trust even in actual ads.
Examples and fixes
BeforeNestled in the heart of Austin, our world-class agency boasts a diverse array of talent.
AfterWe're a 14-person agency in East Austin: six writers, four strategists, three designers and an editor.
How to fix it
Say what the thing is, where it is, and one specific detail.
Replace adjectives with facts a reader could check.
When it's fine
Hotel listings are allowed one "stunning" if the view is real.
Check your own text for this pattern
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