Sayings that sound deep

"At its core, leadership is about trust." "The real question is whether teams can adapt." "Data is the new oil." These lines sound wise and say little.

What it looks like

Why it reads as AI

An ordinary point dressed as a hidden truth. The dressing adds no detail, and readers notice the pattern.

Examples and fixes

BeforeAt its core, great design is about empathy.
AfterWe redesigned checkout after watching 12 customers fail at the address form.

How to fix it

  1. Replace the saying with the specific claim it stands for.
  2. Ask: what would I show someone to prove this? Write that.

When it's fine

Quoting a real aphorism, or writing an essay that discusses one, is fine.

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