Writers love the em dash, and plenty of good human prose uses it. It became an "AI tell" because chat models use it as their universal connector, often several times per paragraph. One dash proves nothing. A paragraph where every other sentence leans on one is a different story.
What it looks like
The update — announced Tuesday — changes everything.
Spaced dashes ( — ) or double hyphens ( -- ) standing in for commas, colons and parentheses
Three or more dashes in a short paragraph
Why it reads as AI
A dash lets a writer skip deciding how two ideas relate. Is the second part an example, a cause, a contrast, an aside? A period, colon or comma forces that decision, which makes the sentence clearer. Models skip it, so dash-heavy text reads as generated.
Examples and fixes
BeforeThe new plan — cheaper and faster — launches Monday — just in time for Q4.
AfterThe new plan is cheaper and faster. It launches Monday, in time for Q4.