Borrowed authority

"Studies show that remote workers are more productive." Which studies? AI text props claims up with unnamed experts because it often has no real source.

What it looks like

Why it reads as AI

Vague attribution is a classic sign of generated or careless writing. Informed readers immediately ask "which study?"

Examples and fixes

BeforeExperts agree that SEO takes six months.
AfterAhrefs' 2017 study of 2 million keywords found only 5.7% of new pages reached the top 10 within a year.

How to fix it

  1. Name the source and what it found, with a link.
  2. If you can't find a source, cut the claim or present it as your own experience.

When it's fine

Most writing is unsourced, and that's fine. The tell is pretending to have a source.

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